Initializing
~5 KB vs ~45 KB
Script size (gzipped)
9x lighter
0 vs 7+
Cookies set
No consent banner needed
All-in-one
Heatmaps + recordings built in
No Hotjar needed
GA4 is strong on traffic analytics. Pixli matches it there and adds heatmaps, recordings, TQS, and more.
| Feature | Pixli | Google Analytics |
|---|---|---|
| Script size (gzipped) | ~5 KB | ~45 KB |
| Cookies | None | Yes (_ga, _gid, etc.) |
| GDPR-friendly by default | ||
| Traffic analytics | ||
| Real-time visitors | ||
| Custom events | ||
| Funnels | ||
| Heatmaps | ||
| Session recordings | ||
| A/B split testing | ||
| Traffic quality scoring (TQS) | ||
| Click-level analytics | ||
| Financial / ROI analytics | ||
| Frustration detection | ||
| Content intelligence | ||
| Web Vitals monitoring | ||
| Automated alerts | ||
| Crypto payment | ||
| Data ownership | You own | Google owns |
| Free plan |
Every kilobyte costs load time, especially on mobile. Here's the actual gzipped size each script adds.
GA4 loads gtag.js plus the analytics library. Pixli lazy-loads modules only when needed — heatmaps, recordings, and vitals are separate ~2 KB chunks loaded asynchronously.
How each platform handles visitor data and compliance.
Pixli
Cookieless by design
Google Analytics
Cookie-based, Google-owned
To match Pixli's feature set, you'd need GA4 for traffic, Hotjar for heatmaps, and a separate A/B testing tool.
Traffic analytics
Heatmaps & recordings
A/B testing (sunset)
Pixli
Everything in one ~5 KB script
These are fully implemented Pixli features that don't exist in Google Analytics.
Click, scroll, and movement heatmaps tied to CSS selectors. Works on responsive sites. GA4 has no heatmap functionality at all.
DOM-based replay with automatic PII masking. See exactly how users navigate — without a separate Hotjar subscription.
Five sub-scores (bot, engagement, geo, fingerprint, behavior) to detect fraud and invalid traffic. Auto-generate blacklists.
Every click with sub_id, click_id, and full journey tracking. Essential for performance marketing and affiliate campaigns.
Revenue, cost, profit, and ROI by source. S2S postback processing and CSV cost import — much deeper than GA4 ecommerce.
Pay with cryptocurrency for full anonymity. No Google account, no credit card — true privacy from checkout to analytics.
No migration tool needed. Just swap the script.
Paste one line of code into your site's <head>. Works with any framework or CMS.
Delete the gtag.js snippet and Google Tag Manager if you only used it for GA. No more cookie banners for analytics.
Traffic analytics, heatmaps, and recordings start collecting right away. No setup wizard.
Yes. The free plan covers small-to-medium sites. You only upgrade for more traffic or advanced features. No credit card required.
Yes. Pixli's ~5 KB script won't noticeably affect performance when running alongside GA4. Remove GA4 when you're confident in the switch.
Pixli covers visitors, pageviews, bounce rate, session duration, sources, geo, devices, and real-time. It uses a simpler single-dashboard approach rather than GA4's exploration-based UI.
Pixli stores all data in ClickHouse, which you own. For heavy analysis you can query ClickHouse directly — faster than BigQuery for most analytics workloads.
On EU-based infrastructure that you control. Unlike GA4, your data is never used for advertising or shared with Google.
TQS, click-level analytics with sub_id tracking, blacklist generation, postback processing, and ROI tracking — features GA4 simply doesn't have.